Generation Expectation

That title’s probably a bit harsh. Over the weekend, there were a bunch of stories about Elle Darby.  In case you missed it, she’s , the “social media influencer” who got herself into bother from the White Moose Café in Dublin after trying to use her e-fame to blag a few nights free accommodation.  The […]

What I learned from running a million metres in 2017

I’m not usually one for life changing New Year resolutions.  There are a few reasons for this, but the overriding one is that I can’t be bothered with them.  I’m not immune to self-improvement, but the whole concept of “it’s this year, so I’ll change that” doesn’t really appeal. That said, last year I set […]

Trousers, Lead Generation Forms, and a Lack of Foreplay

I’ve written about good and bad sales experiences in the past. Whether they’re selling a pair of shoes or a complex business consultancy service, a good sales person will take time to understand their customer’s needs and stress the benefits of the product to those needs.  As a rule, a good sales person will get […]