From the monthly archives: January 2018

Let’s Talk About Engagement

By On January 31, 2018 · Leave a Comment

Ernest Hemingway is not for everyone. It is hard work to read his novels. Not because of the language used, but because of the language not used. The books are deceptively short, and the style is sparse. Because so much is left unsaid in his writing, the reader becomes a participant in the creative process, […]

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Generation Expectation

By On January 22, 2018 · Leave a Comment

That title’s probably a bit harsh.

Over the weekend, there were a bunch of stories about Elle Darby.  In case you missed it, she’s , the “social media influencer” who got herself into bother from the White Moose Café in Dublin after trying to use her e-fame to blag […]

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What I learned from running a million metres in 2017

By On January 18, 2018 · Leave a Comment

I’m not usually one for life changing New Year resolutions.  There are a few reasons for this, but the overriding one is that I can’t be bothered with them.  I’m not immune to self-improvement, but the whole concept of “it’s this year, so I’ll change that” doesn’t really appeal.

That said, last year I set […]

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Trousers, Lead Generation Forms, and a Lack of Foreplay

By On January 15, 2018 · Leave a Comment

I’ve written about good and bad sales experiences in the past.

Whether they’re selling a pair of shoes or a complex business consultancy service, a good sales person will take time to understand their customer’s needs and stress the benefits of the product to those needs.  As a rule, a good sales person will get […]

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