From the monthly archives: February 2012

Dear Bloomreach, Please fuck off. Yours sincerely, the Internet

By On February 23, 2012 · Leave a Comment

So there’s this new service, yeah, and what it does is grab loads of keyword variations from the internet and then create a huge number of new pages on your site that are scientifically optimised for user queries.  It gives you an 80% increase in traffic, and [...]

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Digital Smears

By On February 16, 2012 · Leave a Comment

Remember Google bombing?  It was that thing a long time ago where by linking to a page using specific anchor text you could get it to rank for that phrase.  It meant that when you searched for miserable failure in Google, the top ranking result was for [...]

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If you can do it in house, why the f#*k don’t you?

By On February 7, 2012 · Leave a Comment

From what some people tell me, you’d think that SEO was a pretty straightforward affair.  You get some keywords into a web page and then get some links.  Simple.  They’d probably say the same about any digital channel:

PPC – pop some keywords into Google and set [...]

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