Do you even know what Google+ is?

Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well.  Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark.  That’s not bad in the middle of the worst recession since the 1920s, however because […]

Your USPs are Neither Unique, nor Selling Points.

Core to any brand is the idea of what makes it special.  What differentiates it from other businesses that operate in the same sector, and in turn why a customer should choose them.  Increasingly, when I’m involved with new engagements with companies, I find myself questioning the ideas they have about what makes them special. […]