From the monthly archives: January 2012
Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well. Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark. That’s not bad in the middle of the worst recession since the 1920s, […]
Core to any brand is the idea of what makes it special. What differentiates it from other businesses that operate in the same sector, and in turn why a customer should choose them. Increasingly, when I’m involved with new engagements with companies, I find myself questioning the ideas they have about what makes them special. […]
Even if the ridiculous Mayan prophecies are proven to be correct, it means we still have 351 days of the Internet remaining before the world ends, which is plenty of time for lots of things to happen. My belief is that 2012 will be a pivotal time for online marketers, and that a […]
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