From the monthly archives: October 2011
There’s an acceleration in the importance of social signals to search engines as part of their ranking calculations., and from my perspective, these fall into two main categories:the engagement of users with content, and the willingness of users to share content.
Engagement
Engagement relates to the way [...]
I’m not going to write a full post about Google taking away referrer data, but I thought it would be fun to create a couple of badges that you might want to use as a peaceful protest against it.
Here is a nice campaign badge for Save [...]
I generally take the view that search engine algorithms are written to approximate human perception of relevance. They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour. In theory, a website that better reflects human [...]
When you look at the traffic data from a well established website with a recognised brand you will see that around a third of traffic comes from brand terms, and that this traffic converts around twice as well as non brand or generic traffic. In part this [...]
Last week, on behalf of Latitude, I presented about social marketing at the Figaro Digital Social media conference at the Magic Circle. It was a phenomenal venue to speak at, and a really great day with some excellent [...]
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