Better Engagement Strategies

There’s an acceleration in the  importance of social signals to search engines as part of their ranking calculations., and from my perspective, these fall into two main categories:the engagement of users with content, and the willingness of users to share content. Engagement Engagement relates to the way in which users interact with a website throughout […]

Stop Using Obvious Anchor Text

I generally take the view that search engine algorithms are written to approximate human perception of relevance.  They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour.  In theory, a website that better reflects human behaviour will be one that receives better search […]

Online Reputation Protection

When you look at the traffic data from a well established website with a recognised brand you will see that around a third of traffic comes from brand terms, and that this traffic converts around twice as well as non brand or generic traffic.  In part this is due to the research / conversion process […]