I’ve blogged before about the importance of linking out in order to establish credibility for your content in line with the expectations of Google’s PageRank algorithm. Proper citation of sources is an essential aspect of the academic model that PageRank derives from and it lends a great deal of weight to content if it is to […]
Monthly Archives: September 2011
Conversion Friendly Websites
Yesterday, I blogged about the need for conversion friendly web design, which was inspired by a news story that was doing the rounds about how online retailers were losing sales because of the way they presented their sites. I thought it would be a good idea to follow it up with some principals that are […]
Conversion Friendly Web Design
There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years. At first glance, that’s a statistic that makes you think that the phones would be ringing off the hook at design agencies around the […]
Accessing Android Market on Non Supported Devices
I picked up a relatively cheap 7″ Android tablet recently, and like most of the generic tabs that you can get it didn’t support the full Google experience (mail / docs / G+ etc). Most frustratingly, it also didn’t come with Android Market installed which meant I needed to use one of the 3rd party […]
App Store Optimisation
There’s no denying that iPhone has changed the way that we view mobile devices. Mobile apps were nothing new, but the execution of the App Store has revolutionised the way we buy software, and given rise to a massive change in the way that developers can promote their applications. It’s all about the numbers In […]
Bing: Social matters – prioritise users
Bing might only have a 4% worldwide marketshare according to the data at Hitslink, but it’s growing fast – up 20% since this time last year, and once the search alliance rolls out worldwide, Bing’s algorithm will be providing the answers to around 10% of all queries. That makes it pretty important. there was a fascinating […]
Lessons from Comment Spam
A while ago I posted about comment spam, and discussed the structure by which spammers post seemingly innocuous comments on blogs automatically in order to return later with a more aggressive post that takes advantage of them being approved the first time. At the time I was getting a lot of comments thanking me for […]
Why Fake Reviews are a Bad Idea
Behavioural research is big business. Every year, millions of pounds are invested in customer research ahead of product launches. Focus groups, customer panels, beta tests are all used, and all have a place in the product development cycle. The more a business knows about how the market will react to their product, the better they […]