Apologies if you’ve already seen this one, but it’s new to me. I logged into Facebook this morning and saw something new. At the top of my news feed, a group of posts had been linked together by subject:
It appears that the posts have been grouped into a thread due to the common use of the phrase “sky news”.
While this is useful for users during a major event such as the London Riots and helps them to check up on the safety of friends and families, it could also be very useful for marketers.
If you can create an environment in which a lot of your customers post information about you at the same time then you can magnify your exposure to all of their followers thanks to this kind of aggregation at the top of the news stream.