From the monthly archives: August 2011
Accurate forecasting is an essential part of business. Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different. Forecasting the return of an SEO campaign is inherently difficult: there are a lot of factors out [...]
Well, to begin with, a post about the Renault Scenic might seem a little out of place on a blog that is ostensibly about social media and SEO, however bear with me, because in this case, the Renault Scenic is actually highly relevant to SEO in the [...]
Google favours brands. That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results. For Authority, read brand.
Brands are better for users. They provide an implicit guarantee of expectations. A strong [...]
Apologies if you’ve already seen this one, but it’s new to me. I logged into Facebook this morning and saw something new. At the top of my news feed, a group of posts had been linked together by subject:
It appears that the posts have been grouped [...]
I still hear some SEOs saying that linking out is a bad thing because it “leaks” PageRank. They’re probably not idiots (probably), but they’re a little bit misguided.
PageRank works in a similar way to academic citation. A paper that is cited [...]
TweetLast month…
…Facebook announced that they had hit 750 million users including roughly half the UK population.
…Twitter told the world that they had hit 200 million users with almost half a million new accounts each day.
…While it was invitation only, Google+ [...]
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