From the monthly archives: August 2011

SEO Forecasting

By On August 23, 2011 · Leave a Comment

Accurate forecasting is an essential part of business.  Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different.  Forecasting the return of an SEO campaign is inherently difficult:  there are a lot of factors out [...]

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Renault Scenic (Test Post)

By On August 21, 2011 · Leave a Comment

Well, to begin with, a post about the Renault Scenic might seem a little out of place on a blog that is ostensibly about social media and SEO, however bear with me, because in this case, the Renault Scenic is actually highly relevant to SEO in the [...]

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Deserve your rankings: Brand

By On August 11, 2011 · 1 Comment

Google favours brands.  That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results.  For Authority, read brand.

Brands are better for users.  They provide an implicit guarantee of expectations.  A strong [...]

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Why you should link out more

By On August 3, 2011 · 2 Comments

I still hear some SEOs saying that linking out is a bad thing because it “leaks” PageRank.  They’re probably not idiots (probably), but they’re a little bit misguided.

PageRank works in a similar way to academic citation.  A paper that is cited [...]

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Not Ready for Social Media?

By On August 1, 2011 · Leave a Comment

Last month…

…Facebook announced that they had hit 750 million users including roughly half the UK population.

…Twitter told the world that they had hit 200 million users with almost half a million new accounts each day.

…While it was invitation only, Google+ [...]

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