Why Agencies Find Social Media Hard

I’ve had a number of conversations with various people at different digital agencies where there is still a struggle about defining a social media product for their clients.  This applies to guys at media agencies, search agencies, and email agencies, and it’s no real surprise.  When you look at a lot of the offerings that […]

First Mover Advantage Doesn’t Matter

…if you’re moving in the wrong direction. Big numbers are big news, and if you want to know the moment when businesses all over the world “switched on” to thinking about Social Media as being a massive opportunity for driving additional revenue, you need to look no further than December 2008 when it was revealed […]

Abiding themes 9 / Power to the People

There is no denying that the increase in the ability of individuals to communicate through social media channels has allowed greater freedom of expression, and given people a stronger voice than they have had before.  With Twitter, Facebook, and blogs, the opinion of a single person can be transmitted around the world almost instantly, and […]