From the monthly archives: May 2011

SAScon 2011 / Social Commerce

By On May 31, 2011 · Leave a Comment

If there was a single theme to SASCon 2011, it was  the convergence of different digital disciplines.  How web development skills can be leveraged for SEO, how paid and natural search can work more closely with online display, and how proper use of analytics data can inform [...]

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Sascon 2011 / Gaming Market Focus

By On May 27, 2011 · 2 Comments

Last week I was involved in a few sessions at SASCon talking about different ways in which Social Media and SEO can be used by companies in order to increase their online sales.

The following slides are from a session that I did with [...]

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Abiding Themes 8 / Increasing Website Speed

By On May 23, 2011 · Leave a Comment

Back in March when it was announced that Larry Page would be taking the reigns at Google as CEO there was an interesting profile about him in Wired Magazine that had a lot of focus on his obsession with measuring things.  Google itself has always [...]

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SEO, Chaos Theory, and Unintended Consequences

By On May 17, 2011 · Leave a Comment

In 1930s Australia one of the most important agricultural products in mass farming was Sugar Cane.  While it wasn’t an indigenous plant to Australia, the climate and vast amount of available land and cheap labour in Australia, meant that the country was ideal for industrial farming. The [...]

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Using Loss Leaders in Google Shopping

By On May 16, 2011 · Leave a Comment

Google Shopping provides very high quality traffic for retail websites, as it is pre-qualified and very targeted.  It’s very simple to set up, and once you’re approved, then you start getting traffic pretty much straight away.  The fact that the results are included into the main natural [...]

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The Real Cost of Cheap SEO

By On May 13, 2011 · 4 Comments

Every marketing channel that a business uses should contribute to the overall profitability of the organisation.  Whether directly by offering an individual positive ROI, or by fostering an improvement in the overall ROI achieved by that business.  An over simplification would be to divide the digital channels [...]

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5 reasons why your Social Media Campaign is Shit

By On May 12, 2011 · Leave a Comment

Hey there hipster, the chances are that if you’re reading this, you’ve got some kind of internet thing going on, and you’re spending a lot of time reaching out to users and trying to get them to engage with your online presence in new and exciting ways. [...]

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The Evolution of Links

By On May 9, 2011 · Leave a Comment

To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time.  When Google’s PageRank algorithm was first [...]

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Moving to the Cloud

By On May 8, 2011 · 1 Comment

By some standards, I’m not a particularly aggressive consumer of technology.  I buy a new PC every couple of years, and I have a bag full of  USB sticks that I’ve picked up from different events, or bought out of desperation when I needed [...]

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Highest Paying AdSense Keywords

By On May 4, 2011 · Leave a Comment

Digital Point Forums are a lot like the Mos Eisley Cantina, and in the words of Obi Wan Kenobi:

You will never find a more wretched hive of scum and villainy.

Sure, Han Solo is occasionally going to be hanging around, but on the whole, you’re more likely [...]

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