From the monthly archives: May 2011
If there was a single theme to SASCon 2011, it was the convergence of different digital disciplines. How web development skills can be leveraged for SEO, how paid and natural search can work more closely with online display, and how proper use of analytics data can inform and improve other channels. SAScon was also very […]
Last week I was involved in a few sessions at SASCon talking about different ways in which Social Media and SEO can be used by companies in order to increase their online sales.
The following slides are from a session that I did with Nick Garner from Unibet on the subject […]
Back in March when it was announced that Larry Page would be taking the reigns at Google as CEO there was an interesting profile about him in Wired Magazine that had a lot of focus on his obsession with measuring things. Google itself has always been fast, eschewing flashy design in favour of functionality, […]
In 1930s Australia one of the most important agricultural products in mass farming was Sugar Cane. While it wasn’t an indigenous plant to Australia, the climate and vast amount of available land and cheap labour in Australia, meant that the country was ideal for industrial farming. The Australian sugar cane output made up a large […]
Google Shopping provides very high quality traffic for retail websites, as it is pre-qualified and very targeted. It’s very simple to set up, and once you’re approved, then you start getting traffic pretty much straight away. The fact that the results are included into the main natural search results for many product and generic search […]
Every marketing channel that a business uses should contribute to the overall profitability of the organisation. Whether directly by offering an individual positive ROI, or by fostering an improvement in the overall ROI achieved by that business. An over simplification would be to divide the digital channels into two main areas:
Awareness Response
Awareness channels […]
Hey there hipster, the chances are that if you’re reading this, you’ve got some kind of internet thing going on, and you’re spending a lot of time reaching out to users and trying to get them to engage with your online presence in new and exciting ways. Perhaps you want to
To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time. When Google’s PageRank algorithm was first created, the simple fact was that links were […]
By some standards, I’m not a particularly aggressive consumer of technology. I buy a new PC every couple of years, and I have a bag full of USB sticks that I’ve picked up from different events, or bought out of desperation when I needed to transfer data without having access to WiFi or […]
Digital Point Forums are a lot like the Mos Eisley Cantina, and in the words of Obi Wan Kenobi:
You will never find a more wretched hive of scum and villainy.
Sure, Han Solo is occasionally going to be hanging around, but on the whole, you’re more likely to meet Greedo or Jabba the Hutt. […]
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