From the monthly archives: April 2011

Geo-Specific Advertising on Twitter

By On April 8, 2011 · Leave a Comment

There has always been advertising on Twitter, even if Twitter didn’t make any money from it.

Almost as soon as the service launched, users realised that they could use status updates to promote other longer form content, time sensitive special offers, or general sales.  The challenge was [...]

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Online Brand Protection

By On April 7, 2011 · Leave a Comment

The rapid growth in social media and the ability for users to post content to the web has grown exponentially in the last few years to the point where roughly 40% of the population are now active on Facebook.  For any business, this presents a massive risk. [...]

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Followers != Profit

By On April 6, 2011 · 2 Comments

a while ago I posted about how a follower count was fast becoming the new hit counter – a piece of data without any context that could get in the way of understanding what the metric for success of a social media campaign was.  The [...]

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SEO, I am still disappoint

By On April 5, 2011 · 9 Comments

Actually, it’s unfair to tar all SEO professionals with the same brush.  I work in SEO, and my team are innovative, intelligent, and share the kind of user-centric approach to SEO that I prefer.   The kind of people who disappoint me most are the “people” who [...]

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Facebook’s Challenge: Post IPO Profit

By On April 4, 2011 · Leave a Comment

Granted, my last post about Facebook Premium Accounts was an April fool, but the fact is that Facebook is going to be facing some interesting challenges over the next couple of years.   The stratospheric valuations over the past 12 months, which have seen the [...]

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Facebook Launches Premium Accounts

By On April 1, 2011 · Leave a Comment

UPDATE 26-09-11

You might have arrived at this site because you’ve seen status updates in Facebook over the past few days that suggest that premium subscriptions are coming to Facebook.    This post was originally published as an April Fool article back in April 2011, and as [...]

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