Every now and then, something comes along that is so elegant and simple that you wonder why it hadn’t been around for years, and hate yourself for not pulling your finger out and doing it yourself.

ifttt

ifttt, simple

I’ve been waiting for an invitation to ifttt.com since I first heard of it, and now I have one and I’ve had a chance to play around a bit, I must confess that I’m not disappointed at all.

ifttt.com is a pretty straightforward concept.  It ties your different social profiles together with a set of rules to streamline the way in which they work together.  Now that’s nothing new, thanks to “sign in with twitter” and Facebook connect, it’s been possible to cross post for a while, however what makes ifttt a little bit more exciting is the fact that you can set of lovely conditional rules for your cross posting pleasure.  That’s where the name comes from:

If

This

Then

That

The interface for setting up rules is clean, intuitive, and quick, and handles most of the major networks – there’s no Digg StumbleUpon or Reddit just yet, but it can’t be long before they’re added too.  All you need to do is to set your preferences for the conditions under which certain activities trigger certain other activities, and then the different API connections do the rest.

As an example, when I publish this blog post, it will automatically book mark it in Delicious, and tweet it:

ifttt tasks

ifttt tasks

In the beta version, there is a limit of 10 different tasks that you can set up, however you can customise the rules to a greater or lesser extent, and combine actions to get the most out of the service.

If you haven’t already signed up for the beta, and don’t want to wait around to get your request for an account approved, drop me a message on twitter @yrewol, and you can have one of my 5 – count ‘em – invites!

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2 Responses to ifttt : Love ittt

  1. Matt says:

    I am also a fan of ifttt; however, reading their privacy policy has made me concerned about what ifttt does with users’ information. For example: “In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that is transferred. Moreover, if ifttt, or substantially all of its assets, were acquired, or in the unlikely event that ifttt goes out of business or enters bankruptcy, customer information would be one of the assets that may be transferred to or acquired by a third party.”

  2. Gabriel says:

    I got here after a Google search for ifttt.com tasks. I was wondering if there were people sharing what they were using the service for.

    I agree it’s a pretty clever idea and I can think of a few things I could use it for. But as Matt mentioned, the EULA is a concern. Not sure how I feel about it yet.

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