I’ve always believed that in order to be useful, a piece of technology should allow you to spend less time using technology. Things that create more efficiency in your day to day life should be embraced, as they create more free time to enjoy doing the things you want to do.
One of the biggest […]
Within about a minute of me writing this post and hitting “publish”, it will be in the Google index, and will probably be ranking for an exact match of the title. That’s a combination of a number of factors coming into play and is a real eye opener for any marketer who wants to […]
Every now and then, something comes along that is so elegant and simple that you wonder why it hadn’t been around for years, and hate yourself for not pulling your finger out and doing it yourself.
I’ve been waiting for an invitation to ifttt.com since I first heard of it, and now I […]
There was an interesting story carried by many of the UK papers this morning that provided an eye opening statistic about the penetration of Social Media into the under 18 age group.
According to a survey of 25,000 under 18s across Europe carried out by European Kids Online as part of their child protection remit:
At some point fairly soon, the underlying rules of SEO are going to change fundamentally. The growth in the importance of user feedback from social media channels, coupled with the growth in the amount of usable demographic data held by Google means that within the next couple of years, we’re going to see highly […]
You can always be certain that when talk turns to money, particularly large amounts of money, that interest will be piqued, and ordinarily reasonable people will start to look at where their share of the pot is.
This week we’ve seen a couple of fairly outrageous claims being made about who is owed what after […]
There are two ways to approach social media marketing: Long term, and Short Term.
The long term way of increasing the level of engagement that a business has with its consumer base, and the goal of increasing lifetime profitablity of customers through greater understanding and a deeper relationship. This is the type of social media […]
I’ve sporadically used Flock over the past few years, and I liked a lot of what it did, so it’s a disappointment to hear that support is being dropped later this month.
Arguably Flock was a little bit ahead of its time. When it Launched in 2005 there was no Twitter, and Facebook was still […]
A while ago, I remember conversations with marketing managers about SEO which revolved around the idea of needing to do some SEO without any real understanding being shown about why it was necessary, or what the long term benefits would be. SEO was a dark art, and was also something that gained a lot of […]
Click through rate is a key optimisation metric in most paid channels because there is explicit data regarding the number of page impressions provided by the publisher. Natural Search and social media activity don’t generally provide marketers with that kind of information although there are ways to approximate it and to produce valid data to […]
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