I’ve always believed that in order to be useful, a piece of technology should allow you to spend less time using technology. Things that create more efficiency in your day to day life should be embraced, as they create more free time to enjoy doing the things [...]
Within about a minute of me writing this post and hitting “publish”, it will be in the Google index, and will probably be ranking for an exact match of the title. That’s a combination of a number of factors coming into play and is a [...]
Every now and then, something comes along that is so elegant and simple that you wonder why it hadn’t been around for years, and hate yourself for not pulling your finger out and doing it yourself.
I’ve been waiting for an invitation to ifttt.com [...]
There was an interesting story carried by many of the UK papers this morning that provided an eye opening statistic about the penetration of Social Media into the under 18 age group.
According to a survey of 25,000 under 18s across Europe carried out by European Kids [...]
At some point fairly soon, the underlying rules of SEO are going to change fundamentally. The growth in the importance of user feedback from social media channels, coupled with the growth in the amount of usable demographic data held by Google means that within the [...]
You can always be certain that when talk turns to money, particularly large amounts of money, that interest will be piqued, and ordinarily reasonable people will start to look at where their share of the pot is.
This week we’ve seen a couple of fairly outrageous claims [...]
There are two ways to approach social media marketing: Long term, and Short Term.
The long term way of increasing the level of engagement that a business has with its consumer base, and the goal of increasing lifetime profitablity of customers through greater understanding and a deeper [...]
I’ve sporadically used Flock over the past few years, and I liked a lot of what it did, so it’s a disappointment to hear that support is being dropped later this month.
Arguably Flock was a little bit ahead of its time. When it Launched in 2005 [...]
A while ago, I remember conversations with marketing managers about SEO which revolved around the idea of needing to do some SEO without any real understanding being shown about why it was necessary, or what the long term benefits would be. SEO was a dark art, and [...]
Click through rate is a key optimisation metric in most paid channels because there is explicit data regarding the number of page impressions provided by the publisher. Natural Search and social media activity don’t generally provide marketers with that kind of information although there are ways to [...]
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- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.2013/06/11 09:15
- Biggest change in iOS7 Seems to be Default Bing. Pretty massive news given Apple's marketshare2013/06/10 13:02
- Leaving #sascon a bit earlier than I'd wanted, but great fun so far and very useful.2013/06/07 01:03
- I'm presenting at #sascon later this morning. Come and say "Hi" if you're around. Don't say anything else though. No time to talk...2013/06/06 22:34
- Yes, we're small and insignificant against the eye-watering scale of space.
- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.
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