I’ve been playing Empire Avenue for about 6 months, and it’s probably the main reason why I’ve become much more prolific at blogging, Tweeting, and generally getting more active within social media.

The premise of Empire Avenue is simple.  Users are companies, and their online activity is treated as an asset.  The number of friends you have on services like Twitter or Facebook are your consumers, and the content that you produce is your product.  In theory, the better the quality of your product, the more your virtual stock will be worth, because more people will want to consume it.  Currently, I’m worth about 42.5 Eaves (the virtual currency):

My Empire Avenue Profile

My Empire Avenue Profile

That’s not a huge amount, but that’s OK,  if I tweeted more, I would be worth more, if I added more blogs, I would be worth more, but at the same time, it would probably mean that I would spend even less time with people like this:

Someone I like to spend time with (my little girl)

Niamh

The fact is, that once you get into the habit of doing something, it tends to be something that you don’t have to think too much about, and become something that you enjoy more.

Beyond the mechanics of the game, Empire Avenue is also a proper social network in its own right.  Members are encouraged to share great content with each other, and are also able to build strategic relationships that are mutually beneficial.  Users are able to build their own micro communities around specific interests such as work, sports, or even zombies, and connect with others with shared interests.

The thing that really differentiates Empire Avenue from other networks is the way in which relationships form is entirely different.  Whereas the core of your friends or followers on Twitter or Facebook is formed from the people who you have a close relationship with off line, Empire Avenue relationships are formed in a completely different way – users find each other based on shared interests or goals.  Some strong relationships on the service are formed around abstract things such as share value, or return on investment figures – I fill my virtual portfolio with high value users because I know that they continually provide excellent content in a stable manner.

I’d like to think that the people who invest in me feel the same.

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5 Responses to Empire Avenue Social Stock Exchange

  1. Dcmba says:

    I noticed you didn’t include a link to your Empire Avenue profile. It might increase your buys…

    (e)DPC

  2. @Nakeva says:

    A good post on what Empire Avenue is about in relation to social media! There are a lot of uses and ability to create new relationships. You hit an interesting and true point: the time required to put into the site itself and the other social sites does take away from family time. However, if you plan it out right, I find that the value of using Twitter or Facebook while doing other offline activities keeps the value rolling.

  3. Anise Smith says:

    Great post! I would love for Empire Avenue to be viewed beyond just a game and embraced for the value and worth that it brings to Social Media as an entire industry.

    (e)AniseSmith

  4. [...] blogged about Empire Avenue before, but recently my usage of the site has dropped off dramatically.  The reason?  It’s [...]

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