Google’s latest foray into adding a layer of social media on top of their existing search algorithm is an interesting one. It’s also likely to be colossally important – it will just take a little while.
Google +1 is essentially a like button. Logged in users will see a greyed out version of […]
When I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in visitors. We had no idea what conversion rate was normal, so any sales looked good. Bounce rates didn’t matter because […]
It can be pretty tricky getting the tone of voice right on a company blog. Too formal, and you run the risk of not really engaging with your readers, too informal and you lack credibility…
Beyond that, it’s also important to remember that in mind that formality is relative. Being too informal within the insurance […]
Thanks to the increase in high quality streaming services like Spotify, BlinkBox, and LoveFilm, file sharing looks like it might have started to decline recently, however that hasn’t stopped the music industry from filing a frankly ludicrous claim for damages from LimeWire.
According to NPD Research closing […]
Back in the day, pretty much every website you visited wanted to be your home page, and offered you the opportunity to “choose them”. I was never certain why I would want to have something like Johns-Televisions.co.uk as my home page, so I just stuck with Google.
Times change though, and all 4 of the […]
From a usability perspective, incorporating a search function into a website is a good idea. The current paradigm for finding information online is to visit a search engine – most often Google – and then type in your query before receiving the 10 most relevant websites back as a set of results.
Most ecommerce systems […]
Today is 5 years to the day since the launch of Twitter, or at least 5 years to the day since Co-founder Jack Dorsey sent the following tweet:
I’m a big fan of Twitter, I use it on a daily basis to keep in touch with people, […]
…on its own
Pretty much every SEO or online marketing campaign I’ve ever been involved in has used last click as the defining metric for success. In part this is due to the limitations of most analytics packages, but it is also a convenient method of attributing value to different channels.
Of course, the problem […]
The whole Chrysler Twitter story has finally sputtered and juddered to its inevitable conclusion with the US manufacturer dismissing New Media Strategies , the Social Media and Online Reputation Management company who had been running the account.
According to the statement made by the social agency, they had 20 people working on the […]
I’ve been using bit.ly as my URL shortener of choice for a while (that’s something I never thought I would say) – the main reason being the stats that you can get about traffic via their web interface.
They recently updated the look and feel of the Bit.ly info page, and it looks […]
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