Google: Social Search Gets an Upgrade…

…Now more like normal search. Conventional wisdom is that Google are already incorporating a lot of social media signals into their ranking algorithms – a blog post will typically pick up some super fast rankings if you tweet it – but they keep their actual social search product pretty low key. Google Social Search has […]

What are Facebook / Twitter Worth?

There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion.  That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about $150 million in advertising revenue in 2011 according […]

Data are useless

…without analysis That might seem a little bit dramatic, but its true.  In the truest sense, data are the basic raw numbers that underlie things.  Without context, they are worthless.  Here are some data: 19, 15, 34, 13, 17, 25, 22 That’s not going to be very helpful to anyone.  Sure you can do things with it, but unless you […]

The Dark Side of SEO gets in the Headlines

Yesterday the New York Times published a story about how a large US retailer had apparently been engaged in some fairly dodgy link buying as part of their SEO activity and consequently been hit by the Google Ban Hammer.  Predictably there followed a mass debate on Twitter and the various SEO forums about the rights […]

Why celebrities get Twitter right, and you get it wrong

I follow a couple of celebrities on Twitter, and I expect that you do the same.  In fact, I’m pretty confident that almost everyone who uses Twitter has at least a couple of superstars in their following folder.  I guess that there are even people who signed up for Twitter solely to get their dose […]