From the monthly archives: February 2011
An online community is much the same as an offline community: a connected group of people with a shared interest. This could be a social group, people who like the same music, people who are interested in the same kind of sports, or people who share a [...]
Yesterday, I put up a quick post about WebTrends’ predictions about the Oscars based on social media mentions, in which I wrote that I thought that they would prove to be inaccurate. The predictions that WebTrends made were as follows:
Best Movie: Inception Best Actor: James Franco [...]
I can barely contain my indifference to the Oscars, but for some people, watching someone else’s industry awards is the highlight of their February, and who am I to argue.
Over the past 12 months or so, we’ve had the general election predicted by [...]
Google often use a big news story to slip out a smaller, but often more profound change within their company and the way in which they present their results.
This week’s big anti-spam change was publicly launched just after another blog post in which the [...]
On Thursday Google pulled the trigger on “content farms“, making a big change to their algorithm which they hope will result in less low quality sites appearing at the top of the results. This has been a growing problem over the [...]
Every marketer should have a pretty good idea about who their ideal customer is. That’s their job. Being able to identify a narrow prospect pool from within the wider population is important, because it means that a more targeted sales message can be used, and thereby increases [...]
We live in an age of data, in which statistical analysis has replaced theological discussion in the search for the truth, and where heightened probability is the closest we ever get to absolute reality. Or it might be, it all depends on what the numbers say.
Evolving [...]
When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving. Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the [...]
At first, I didn’t get Quora at all, it was just another Q&A website, and who needs one of them?
There are plenty of Q&A websites out there, and whether you are looking for specialist knowledge about programming, or just general trivia, [...]
According to Alexa, Wikipedia is the 8th most popular website – and with good reason. At the time of writing, the English version of the encyclopedia had more than 3.5 million articles covering everything from
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James Lowery on Twitter
- I don't get it, there's signs everywhere saying "man city" but there's women everywhere. Can't they read? #sascon2012/05/17 21:58
- And here's @SmartRich too #outinforce #SAScon cc @Latitude_Group
http://t.co/f54XJUDh2012/05/17 03:51 - Look, it's Ben Wightman from @latitude_group up on stage at #sascon talking about mobile marketing
http://t.co/mwQZ0Uen2012/05/17 03:52 - Even 20 years on I'm convinced that the lyrics of "drain you" are "it is now my doody to completely drain you" #hesaiddoody #nirvana2012/05/16 21:10
- Right then, off to #sascon should be fun. Trololololololol2012/05/16 20:24
- I don't get it, there's signs everywhere saying "man city" but there's women everywhere. Can't they read? #sascon
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