Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well. Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark. That’s not bad in the middle of the worst recession since the [...]
Core to any brand is the idea of what makes it special. What differentiates it from other businesses that operate in the same sector, and in turn why a customer should choose them. Increasingly, when I’m involved with new engagements with companies, I find myself questioning the ideas they have about what makes them special. [...]
Even if the ridiculous Mayan prophecies are proven to be correct, it means we still have 351 days of the Internet remaining before the world ends, which is plenty of time for lots of things to happen. My belief is that 2012 will be a pivotal time for online marketers, and that [...]
You will share almost every type of content from your website via Facebook, so it is important to track as many metrics as possible about your interaction with this channel.
Number of fans in Facebook
While it might not be something that you want to track on a daily basis, knowing how many people [...]
It’s that time of year when a young man’s (or woman’s) thoughts turn to awards and recognition, and with this in mind, it’s time we ran a little competition.
What are the best social media and SEO blogs? You have until Monday 13th December 2 011 to enter your nominations via the comments form below [...]
Back in February, I posted about the value of Facebook and Twitter. This was at a time where a big investment from Goldman Sachs had put them at around the $50 billion mark. Back then, with just (!) 600 million users, the value of each user was about $83. The current figure places [...]
There used to be a paradigm that only only six steps separated us from anyone else on the planet. The small world phenomenon even spawned a game “The Six Degrees of Kevin Bacon” – there’s even a website for it which allows you to calculate the Bacon number for any actor based [...]
Here’s a beautiful infographic that shows infographic use.
It’s not particularly accurate, but it isn’t meant to be. Like most infographics that you’ll see, it is there to tell a story and to bend the facts a little bit to present some information in a particular way.
The representation of data has a huge impact [...]
Although there are plenty of reasons why you might want to use cloaking techniques for your website – having a conditional redirect that pushes people through to a mobile version of your website if they arrive using a mobile phone is one – it’s pretty much a technique that has been consigned to the depths [...]
According to Search Engine Land, around a billion people around the world use Google each month, but so far, the number of those who’ve taken the steps to join Google+ are relatively small. Depending on who you talk to, membership is somewhere between 40 and 80 million right now. It’s not exactly small beans, but [...]
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- Repeat after me: Google+ is not Facebook. #socialmedia
http://t.co/vi4pX9F52012/01/26 22:47 - I think we can safely file Streamline hosting in the "won't be dealing with them again" drawer.2012/01/26 05:49
- why do I always read "we analyse your audience" as "we anal-ise your audience" #ineedhelp2012/01/25 00:38
- Nobody cares about your fucking USPs. #socialmedia
http://t.co/T9rRiJtA2012/01/24 23:15 - so basically, being hungry turns you from a vacuous plastic slapper into a genius, and Snickers turns you back
http://t.co/0EdbkLtg2012/01/23 01:31
- Repeat after me: Google+ is not Facebook. #socialmedia
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